Celebrating Small Business Saturday

November 22, 2024 | Written by: Campbell Wheby

Refined Designs Vanessa Stockton outside store window

In the spirit of the holiday season, many of us are eagerly checking off our gift lists for coworkers, friends, and family. This month, there is an added reason to celebrate: Small Business Saturday is just around the corner on November 30th!

At the Chamber, we take pride in being champions for small businesses. Whether we are hosting ribbon-cutting ceremonies or celebrating milestone anniversaries, we recognize the vital role small businesses play in Sanford and Lee County’s economy. They are more than just storefronts—they are the backbone of our community. We encourage everyone to shop locally on Small Business Saturday, thus circulating money within our community and fueling our local economy.

Our small businesses serve as gathering places that make up our identity and culture. Shopping locally on Small Business Saturday fosters a sense of community pride and helps build stronger connections between business owners and our residents. Isn’t it wonderful to bump into a neighbor or an old friend while shopping and catch up? These shared experiences are what make Sanford special.

Additionally, small businesses are major employers in our area. Increased sales on Small Business Saturday can help our business owners sustain or expand their workforce, contributing to job stability and economic resilience. By shopping locally, we are not just buying goods—we are investing in the livelihoods of our neighbors.

Sanford’s small businesses also offer something you cannot find at big-box stores or online retailers: unique products and personalized services. Small Business Saturday is the perfect opportunity to explore the treasures in our local shops and discover the distinctive charm that sets Sanford apart.

When we participate in Small Business Saturday, we embrace a shared responsibility to support our community’s well-being. It is not just about shopping—it is about making a commitment to the future of Sanford and Lee County. Supporting local businesses creates a ripple effect that benefits everyone, fostering a thriving, vibrant local economy.

Even after Saturday, November 30th, the awareness raised during Small Business Saturday can inspire us to make shopping locally a regular habit. Every dollar spent at one of our local businesses makes a difference, strengthening our community and preserving its unique character.

So, this Small Business Saturday, let us remember it is more than just a one-day shopping event. It is an investment in the future of Sanford and Lee County—a celebration of our people, products, and culture that make our community truly special. Together, we can ensure that Sanford’s small businesses continue to thrive for years to come.

Susan Gomez, Chamber of Commerce Director