Chamber Chat - Small Business Saturday

Nov 19

By Meg Moss

 

Saturday, November 25th is Small Business Saturday. Yes, the day after the largest shopping day of the year, Black Friday. Black Friday is filled with big dollar savings, long lines and a large interest in holiday shopping. After you have recovered from black Friday, we encourage you to enjoy Small Business Saturday. You can find tons of Christmas and other holiday gifts at small businesses in Lee County while skipping the standing in line at 4 am.
 

Small Business Saturday was created by American Express in 2010. It encourages people to support small, local businesses. Since 2010, many individuals, businesses, and communities have embraced the idea nationwide. According to American Express, via a video on the Shop Small website, “for communities to thrive, small businesses need to thrive. That’s why {we} founded Small Business Saturday – a day dedicated to helping small businesses get more customers through their doors on the Saturday after Thanksgiving.”
 

Due to the excitement over the 2010 Small Business Saturday, local and federal government voiced their support for Small Business Saturday, and it has continued to grow. Locally, Sanford Mayor Chet Mann is proclaiming November 25th, 2017 as Small Business Saturday. The proclamation includes statements such as “small businesses represent 99.7 percent of all the businesses with employees in the United States and account for 63 percent of net new jobs created over the past 20 years; and 91 percent of consumers in the United States agree that small businesses are critical to the overall economic health of the United States and that small businesses contribute positively to the local community by supplying jobs and generating tax revenue; and 76 percent of consumers in the United States plan to go to one or more small business as part of their holiday shopping.”  The proclamation by Mayor Mann continues by stating that he “urge(s) the residents of our community, and communities across the country, to support small businesses and merchants on Small Business Saturday and throughout the year.”
 

The Small Business Center, administered by Central Carolina Community College also shared some statistics: almost 75% of local small businesses hire employees from their neighborhood; and in 2014, almost $14 billion was spent at small independent businesses on Small Business Saturday.
 

The Sanford Area Growth Alliance Chamber of Commerce has received “swag” from American Express to share with some of our members. It includes “Shop Small” tote bags, posters, stickers and pens. To be entered for a chance to win “Shop Small” swag, go to the Sanford Area Chamber of Commerce facebook page and comment or share our posts about Small Business Saturday. Three Chamber members will win. And for all you small business owners, if you haven’t scheduled any Shop Small promotions, you should visit www.americanexpress.com/shopsmall for ideas. It’s not too late.
 

And for you shoppers out there – you have a chance to “Win What You Spend”. Post a photo on Facebook of your purchase from a small local Chamber member along with #ShopSanfordNC, submit to us your receipt, and you’ll be entered into a drawing to win back up to $50 of your purchase!
 

All businesses started as an idea. And the Growth Alliance Chamber of Commerce understands the need for these ideas to succeed as businesses. That’s why we provide so many networking and marketing opportunities for our members. From the AM Buzz monthly event, to Public Policy Luncheons and Business After-Hours, the Chamber offers a variety of ways for small businesses to make connections, and therefore new customers.
 

It’s so important for large and small businesses to work together to strengthen our Lee County economy as a whole. For every “big business” job created, that’s an additional customer for small business. So on November 25th, and all throughout the year, Shop Small.



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